How We Helped a Cosmetic Dentist Generate Over 200 Qualified Leads in 6 Months Using Meta Ads

7 Aug

When a Liverpool-based cosmetic dentist approached us, they had one goal: grow their client base with qualified leads. In just six months, we helped them generate over 200 high-intent enquiries using a tailored Meta Ads strategy.

Here’s exactly how we did it.

The Challenge

The dentist had an excellent reputation and a beautifully designed website but very little traffic or consistent lead generation. They were also unsure how to scale their services through social media without relying solely on organic content.

They needed:

A scalable lead generation system
High-quality enquiries (not just clicks)
A clear return on ad spend (ROAS)

The Strategy

We began with an in-depth discovery process to understand their services, audience, and competitive edge. From there, we built a Meta Ads strategy focused on three key pillars:

1. Clear Offer

We focused on high-converting services like composite bonding and smile makeovers. Each ad had a clear value proposition and direct CTA, “Book a Free Consultation”.

2. Lead Forms That Convert

Instead of sending users to the website, we used Meta’s in-app lead forms to remove friction and increase conversions. These forms asked for basic details, and more importantly, qualification questions to filter out time-wasters.

3. Audience Targeting

We built a layered targeting strategy using:

Location-based targeting within a 10-mile radius
Lookalike audiences based on existing customers
Interest-based targeting focused on beauty, self-care, and dental aesthetics

The Results

200+ qualified leads in six months
£6.12 average cost per lead
60%+ form completion rate
An ROI that more than paid for the ad spend and our services

Importantly, these were not generic leads. The dentist reported a significant increase in booked consultations and treatment uptake.

Why It Worked

Our approach combined smart targeting, strong creative, and frictionless UX. The key was aligning the ad copy and imagery with what the audience truly wanted, confidence in their smile.

Could Meta Ads Work for You?

Absolutely. But the difference is in the strategy. If you're just boosting posts, you're leaving money on the table.

Ready to generate qualified leads for your business?
Let’s talk. Book a free strategy call with Modern Mammoth.

Daisy Speed