What Does a Social Media Agency Do?

21 Jan

If you’ve ever wondered what a social media agency actually does, you’re not alone. Many business owners know they should be on social media, but they’re unsure what value an agency brings or how it’s different from doing it themselves.

Here’s a breakdown of what social media agencies like Modern Mammoth do and how it can help your business grow.

Social Media Strategy

A good agency starts with a plan. We define:

Your goals such as brand awareness, lead generation, or conversions
Target audience and how they use social media
Which platforms make sense for your business
Content themes that reflect your brand and engage users

This prevents random, disconnected posts and replaces them with a cohesive, goal-led presence.

Content Creation

Most agencies handle everything from:

Image and video creation including reels
Captions that reflect your tone of voice
Content calendars and scheduling

At Modern Mammoth, we also ensure content is optimised for each platform. What works on LinkedIn doesn’t always work on Instagram.

Community Management

Engagement is everything. Agencies often:

Respond to comments and DMs
Engage with relevant accounts
Monitor for negative feedback or spam
Build relationships with your audience

This helps turn passive followers into loyal customers.

Paid Ad Campaigns

This is where many agencies deliver the biggest return.

We manage:

Meta Ads (Facebook & Instagram)
Lead generation campaigns
Remarketing ads
Ad copy, targeting, and creative

Reporting and Analytics

Agencies provide regular reports to show:

What’s working
What’s improving
Where opportunities lie

This helps you understand ROI and stay confident in the direction of your strategy.

Final Thoughts

A social media agency isn’t just about saving you time. It’s about delivering better results through strategy, creativity, and expertise. Whether you're looking to grow your following, generate leads, or run better ads, an agency can help you get there faster.

Want to see what we can do for your brand? Get in touch with Modern Mammoth for a free consultation.

Daisy Speed